Behind Belnu's newest fragrances: Chai Fleur and Incense Antique

The briefs, moodboards and thinking behind the fragrances.

After a little time away from Substack, it feels good to be back. On that note I wanted to show you all a bit more of the thinking behind our newest fragrance launch at Belnu: Chai Fleur and Incense Antique. As always, these scents were built around emotion, and core essential oils—each one represents a different part of the human experience. Let’s dive…